Last month there was yet another Amazon review kerfuffle, as it was revealed that Amazon has been undergoing a review purge aimed at friend-and-family rating manipulation and sockpuppetry.
On the one hand, like many others I cringed at the revelation that some well-respected authors have unabashedly paid for sockpuppet reviews.
At the same time, isn’t it pretty easy to tell the difference between a critical review or a true rave from a fake one? Haven’t we all honed our BS-detection skills to the extent that we find a representative review that we implicitly trust and manage to filter out the others?
What do you think? Are online reviews due for a necessary correction or should Amazon and others let us be the filter?
Art: The Puppet Show by Albert Rosenboom