Yesterday we discussed ideas for book marketing. So what are some of the best book marketing campaigns you’ve ever seen? Over the years I’ve seen quite a few, everything from Po Bronson’s mock IPO for Bombardiers to Jia Tolentino being featured in literally every single publication within a 70 mile radius of New York City […]
How Jane Ubell-Meyer combined her passion for books and traveling into a new career
Nathan here! I recently met Jane Ubell-Meyer, founder of Bedside Reading, and I was struck by the way she combined her passion for traveling and books into a new company. I invited her to join me for an interview about how she created a book-adjacent career, hoping it could serve as an inspiration for anyone […]
32 book marketing ideas
The most important principle of book marketing is this one: don’t try to do everything. Instead, focus on what you like and what you’re best at. Here’s a big list of book marketing ideas to help you hone in on what you should do. The must-haves There’s really only one thing you must do when […]
Why do some people become lifelong readers? (This week in books)
This week! Books! As you can see above I recently returned from an exciting voyage to Batuu but I have still been keeping an eye out for good writing and book links back on Earth. I missed the National Book Awards longlist for fiction, and it’s quite a list! Congrats to the nominees: Fleishman Is […]
Slow down and set the scene (Page critique)
If you’d like to nominate your own page or query for a public critique, kindly post them here in our discussion forums: Nominate Your First Page for a Critique on the Blog Nominate Your Query for a Critique on the Blog And, of course, if you need help more urgently or privately, I’m available for edits […]
Who is the hottest villain in literature?
On Monday we talked about what makes a good villain. But let’s be honest. Sometimes the villains are kind of hot. Which villain in literature would you totally make out with? If I were being honest with myself I’d probably have to go with Amy from Gone Girl (the book version). And no, I’m not […]





