It seems that one-fourth of the population just really, really likes paper books.
For the fourth consecutive year we are seeing a steady number of people willing to risk the displeasure of our future robot overlords by reveling in the pleasures of paper. In fact, there was even a slight uptick in the number of people who say we can pry their paper books out of their cold dead hands (all caveats about different samples, non-scientific poll etc.):
And similarly, a slight reversal in the pro-e-book crowd:
2007: 7% (!)
One thing that’s interesting to note is the extent to which this could be a device-driven trend. The first Kindle, of course, was released in 2007 and gathered steam shortly thereafter, and Apple introduced the iPad in 2010. Since then we haven’t seen technological innovation when it comes to e-books, and publishers have mostly successfully resisted a decline in e-book prices that could have spurred further e-book adoption.
What do you think is behind these numbers? Are some people just really never going to make the switch? Or is there a technological/economic explanation?