Two years ago, 35% of book purchases were made because readers found out about a book in bricks-and-mortar bookstores, the single-largest site of discovery. This year, that figure has dropped to 17%, a reflection both of the closing of Borders and the rise of e-readers. In the same period, personal recommendations grew the most, to 22% from 14%. Some three-quarters of personal recommendations are made in person, while the rest come by e-mail (8%), phone (7%), Facebook (4%) and other social networks (3%).
That’s an incredibly fast change. Just two years ago a plurality of people were hearing about books in bookstores, now that has dropped to half that number.
Is this consistent with your experience? Are you learning about books in new ways?
Art: The Friendly Gossips by Eugene de Blaas