Thanks so much to the organizers, faculty, and attendees of the Central Coast Writers Conference for a fantastic weekend! It was such a great opportunity to meet with eager and enthusiastic writers (including a group of wildly intelligent and talented teen writers). I spoke about why I’m optimistic about the future of books despite the challenging climate, and it was a pleasure to hear Jay Asher’s inspirational talk about how his writing journey originally started at the CCWC. Now, of course, he’s the author of Thirteen Reasons Why, which first landed on the bestseller list six months after publication, showing how it was propelled to success by a groundswell of word of mouth.
In National Book Award finalist Kathleen Duey’s most excellent workshop on writing for children, a question came up about “platform,” and what exactly that means. You hear so much talk of platform these days and about how it’s important, but what in the heck is it?
Well, platform is one of those nebulous concepts that will result in a thousand different definitions if you ask a thousand different individuals. But here’s how I think of it: platform is the number of eyeballs you can summon as you promote your book.
A “platform” may be comprised of an Internet or media presence, a very strong reputation in a particular field, a TV show, affiliation with a popular brand, a connection to a popular writing collective, celebrity status, or ownership of the world’s largest soapbox.
When it comes to platform: publishers want authors to have it, especially for nonfiction, and it doesn’t hurt for fiction either.
That’s because especially for nonfiction, we trust and consider brands when making our purchasing decisions. We want to buy our books from the world’s foremost authority on the subject. But just as importantly, a big platform allows an author to effectively promote their work.
Hence, publishers want you to have it. It’s not everything, and don’t get carried away trying to build platform at the expense of writing your book. But in your spare time as you’re writing, it can be helpful to get to work building that giant soapbox.
Photo by Zipacna1