According to Wikipedia, internationally there were 111 Twitter-like micro-blogging sites in May 2007. Twitter itself has become so popular it’s spawned everything from tweet-managing platforms (Tweetdeck) to Twitter slang – “That’s a fail whale.”
So what can authors do with Twitter?
1.) Tweet your book release dates. Especially on the day of release.
2.) Tweet your tour dates.
3.) Tweet changes in your tour dates.
4.) Tweet your progress on a much-awaited sequel.
5.) Tweet your readers for feedback – do they like your new (fill in the blank?)
6.) Tweet your readers links to your website when it’s updated.
7.) Tweet the links to specific posts in your blog.
8.) Tweet some micro-fiction. (It’s harder than it looks!)
9.) Tweet some encouragement to a fellow writer (keep good company!)
10.) Tweet your followers with a special promotion. (Twitter followers get a code to unlock a special part of your site?)
11.) Tweet when your book wins an award.
12.) Tweet when your book gets a good review.
13.) Tweet when your book goes into paperback.
14.) Tweet when you made a fantastic dinner (especially if you write cookbooks) or if you found an old record (especially if you’re a musicologist), etc.
15.) Tweet about what you would like your readers to know about you right now, at this very second.
16.) Tweet when you need to hear some encouragement from a reader.
17.) Tweet when your next pub date is announced.
But also, authors can read:
1.) What their readers are tweeting about.
2.) If their readers had a good or bad time at their last author event.
(They could be tweeting from their cell phone right next to you! Awk-ward.)
3.) What other books their readers are talking about.
Finally, one of the best tips I’ve ever read for using Twitter was to sign up to the rss feed of a search term. So, get your Twitter account, search for your name and/or your books among the twit-o-sphere, and sign up for the rss feed.