In anticipation of tomorrow’s post, which should be about self-publishing and an author’s career path (unless I forget), I’d like to hear your thoughts on self-publishing.
Andrew Sullivan wasn’t the first and surely won’t be the last to assert that POD (in this context I believe Andrew is referring to POD as self-publishing mechanism rather than the printing method that is also used by mainstream publishers, although I don’t speak conservative pundit-ese) will eventually replace the old-fashioned publisher and distribution model that has prevailed for the last hundred and some odd years.
Due to the Internet, which allows people to discover small and hidden-away books that in days of yore needed to get into a bookstore to sell, some people see the potential for self-publishing to reap the YouTube effect — little known authors can all of a sudden catch on through word of virtual mouth and become big in a major way. Or people will still depend on those old fashioned and yawn-inducing nuts and bolts things like marketing budgets, bookstores, sales forces, distribution, imprint cache and professional editing offered by mainstream publishing.
So what do you think — will self-publishing make inroads into the territory once reserved for mainstream publishing or will it always be an also-ran for lack of the distribution and big-ness of the mainstream publishers?
The future hangs in the balance. Or it doesn’t. You decide.