Comments on Nathan Bransford - Literary Agent: 12: Imprint...... of the Future

Combining 1 book a month with 1 book a year per au...

2008-06-27T17:21:30.558-07:00

Combining 1 book a month with 1 book a year per author (from a different blog post), one would think a publisher would shortly run out of available talent.

I don't see it working unless a bunch of new imprints sprout up to fill in the gaps. As previously mentioned, reading is subjective...and will make it difficult to hit a bestseller out of the park (or sink a buzzer-beater, since it's an NBA crowd) every month.

I almost feel sorry for Ewing Jr. It's like being ...

2008-06-27T12:50:42.234-07:00

I almost feel sorry for Ewing Jr. It's like being Stephen Kings kid or Anne Rice's kid. Lots of eyes on you.

And hey...interesting scut on King James ending up w/the Nets in a few years. Sue me I'm shallow and I love me some Vince Carter *ggg* that said, I LOVE college ball too so I like seeing where everyone ends up.

Richard...I still haven't forgiven the Mavs for getting rid of Devin Harris :(

I know nothing about the draft (avoids the evil ey...

2008-06-27T11:53:02.068-07:00

I know nothing about the draft (avoids the evil eyes being sent in her direction), but Twelve sounds amazing! I would love to work with a publishing house like that! I think their dedication to and believe in the books they produce will be the key to keeping good books in print at all. In fact, I think a future possibility is a bunch of smaller presses that work on a 12-like model instead of huge conglomerations of houses. But those conglomerations don't exactly let go easily... It'll be interesting to see what happens. :)

Nathan, I have a question for you on a completely post-unrelated topic. My full MS has been with an agent for three months now and I have e-mailed him twice (once at the two month mark and once at the three month mark) asking him simply for confirmation of receipt. If he needs more time to look at it, that's fine, I just want to make sure it made it to him. My question is at what point is it okay to risk blasphemy and being struck by lightning to call and check? He didn't give me a time frame when he asked for the full, and I haven't been able to find an average response time for him anywhere online. I really don't want to be an annoying author, but I also don't want to wait six months to find out he never even got it. Any advice?

I don't normally watch the draft, Nathan, but I di...

2008-06-27T09:57:04.247-07:00

I don't normally watch the draft, Nathan, but I did last night because one of my former students went in the first round. I can remember Courtney Lee back in the day, when my friend and I tried to get him to do his math in 7th grade, telling us that he was going to be at least six foot six and make it into the league. I guess he did, and from what the commenters say, he has handled himself well and will be a good, dependable player. I only wish he had been there last night so I could see the look on his face.

My company is moving in the smaller list/higher re...

2008-06-27T08:58:56.333-07:00

My company is moving in the smaller list/higher revenue direction as well, but as a large corporation, it does what all corporations do. It looks at the bottom line. It's not that they can produce fewer books and create higher revenue. It's that they can produce fewer books, which require fewer staff, which produces higher revenue.

The notion that publishers will devote more attention to books to increase the quality to increase the revenue is applicable only for an edition generation. After that, someone who wears a tie and is told he's important will think, "why don't we do that on a larger scale." The word will go out, the existing staff will be expected to create more books that sell just as well. The only way to do that is to reduce the time intensive nature of each book and to do that lowers the quality of that book. It's the never ending yo-yo of growth strategies.

I love this idea. I read somewhere that supposeldy...

2008-06-27T08:50:34.195-07:00

I love this idea. I read somewhere that supposeldy 5,000 children's books get published a year.

Really, are they all picture books? Because when I peruse the YA section of any bookstore I see the same handful of established writers on them, each with a whole damn shelf -- or in the case of Stephenie Meyers an entire WALL.

If more publishers took on fewer books and PROMOTED them, got them on the shelves of big chains, instead of leaving them to die by the wayside, I'd consider that a big plus.

A new YA author will almost always break away from the pack in sales when they are promoted. (The quality of book has nearly nothing to do with it.)

I'd rather have 50 books promoted, on shelves, than a select 3.

Cautiously satisfied with the Kings picks. Thomps...

2008-06-27T08:49:52.941-07:00

Cautiously satisfied with the Kings picks. Thompson seems like he went a little early, but at least he's big and athletic, which the Kings haven't had since... well basically since Chris Webber blew out his knee. I like Singletary in the second round. Really not sure about the Ewing Jr. pick, but I guess we'll see.

12 does not sound like a publisher for genre ficti...

2008-06-27T08:04:13.163-07:00

12 does not sound like a publisher for genre fiction really, unless it is more crossover into literary fiction. I don't think people will have to worry about the big pubs suddenly producing far fewer titles a year. Fewer yes, but not on the lines of a book a month. Pointing back to earlier posts, this kind of thinking and publishing will likely only boost the need/desire for ebooks. I'm also curious how that whole technology around pod books from directly in the store ( can't recall the name of the machine that does this). If this technology ever develops to the point where it is cheaper than running books through a printing company, one could see a vastly different kind of bookstore in the future. If you only needed one copy of a book on the shelves, not only could you see a lot more titles, but you could potentially see the rebirth of specialty bookstores, which I know many readers have been sad to see go away. A potential drawback of course with far more titles, is being able to wade through the potential dreck to find good books. Anyway, plenty of food for thought and always an interesting issue to look at.

JDuncan

OMG For the first time in three years I missed the...

2008-06-27T07:47:42.741-07:00

OMG For the first time in three years I missed the draft *sob* My life is over *sobsob*

Going to sulk now

This seems to me to be a study in the difference b...

2008-06-27T07:22:10.756-07:00

This seems to me to be a study in the difference between the shotgun approach and the sniper rifle approach. Or perhaps the mutual fund approach compared to the venture capital approach.

Mutual funds focus on reducing risk by spreading it across many, many different stocks. These funds figure that they will pick some winners, some OK stocks, and a few losers. The goal is to pick slightly more winners than losers, and the rest will sort of work itself out.

Venture capital takes the Twelve approach: select rigorously, invest heavily, and cultivate wholeheartedly. Although the ratios are about the same in VC as in mutual funds, the investing is far more targeted, and the investors take a more personal interest in their investments.

I'm not sure this imprint will exactly "redefine" publishing, but I'm guessing the old and new will coexist side by side. In the same way large financial services companies offer mutual funds and also have venture capital arms. As long as both approaches are profitable, both approaches will exist.

I see this only as a good thing for publishers, readers, and writers.

12 - could it go either way?I just don't want to g...

2008-06-27T06:58:18.188-07:00

12 - could it go either way?

I just don't want to go to the bookstore and find 80 copies of 12's book of the month, and nothing I actually want to read.

Or

What if all we *had* were dozens and dozens (and dozens!) of small imprints, each producing crafted, polished books?

Both good points...

Personally, I cry every time I read about how less books are being published, severe cuts in the publishing industry...I'm all for the real paper thing.

"If publishers move to smaller lists, it will mean...

2008-06-27T06:28:15.896-07:00

"If publishers move to smaller lists, it will mean less choice for the reader."

Sure...if all we had were the Big Guys in New York.

But---what if they're gone? What if all we *had* were dozens and dozens (and dozens!) of small imprints, each producing crafted, polished books?

I think you'd get lots of diversity (imprints would have to try new stuff----because when it comes down to it, nobody really know what the reading public wants---not even the reading public... until it sees it), so imprints would always be looking for the fun, the serious, the wonderful,the goofy; and working it to its perfect pitch, publizing it as well as possible, and (here's an added bonus), keeping its back list fully alive and operational...whoa.

Suddenly there's lots of good stuff to read!

Sign me up!

Linda

(sorry I keep hogging, but I think this is wonderful...)

If publishers move to smaller lists, it will mean ...

2008-06-27T06:01:38.648-07:00

If publishers move to smaller lists, it will mean less choice for the reader. As we've seen from other posts and comments, reading is very subjective. It would most likely end up leaving some people without the books they love. That sounds depressing to me. In the quest to only publish big books, I think publishers would go for the safe choices - stories that have proven to sell well. I think we'll miss a lot of great and moving stories. Will we end up with a handful of books that are all essentially the same?

One publisher doing it could produce some very nice bestsellers, and help those authors build solid careers. Everyone moving to smaller lists would be a shame.

...on the other hand, if enough small imprints rea...

2008-06-27T05:58:39.375-07:00

...on the other hand, if enough small imprints really *do* focus on the writing the editing, then what what this means is the death---not of the reader nor books nor imprints like 12---but of the huge, pub corps...

...and marginal writers.

Talented writers (and editors! and agents!) would thrive in a world of imprints which produce twelve perfect books a year. If enough imprints use this model, then there will by necessity be diversity; then there will be LOTS of imprints producing LOTs of good stuff; stuff well advertised and enticing and none of it drivel---ooo. I like it. I like it a lot...

Linda

12 and imprints like it would really be the death ...

2008-06-27T05:29:09.547-07:00

12 and imprints like it would really be the death of reading for children.

When you look at bestsellers for kids, it's either the eat-your-moralistic-brussel-sprouts of the Newberys (and they're bestsellers only after that coveted gold sticker is applied. Before that they sell about twelve copies combined), or books that appeal to the fifteen-year-old girl in all of us.

So, our twelve-books-a-year would be about series. They would be about shopping and boyfriends and vampires and faery lardened with a heavy, hubric layer of dead dogs and mothers. Harry Potter would still be welcome, but Holes or the Westing Game? Probably not.

Linda

I know this is off topic, but last night, a writer...

2008-06-27T04:49:56.456-07:00

I know this is off topic, but last night, a writer in my writers' group told me that Borders was now cataloging their fiction by publication date??? (A Corporate decision, he said.)
Tell me it isn't so.
How will anyone find anything in that mess?

The Kings picked up some good new players. I can't...

2008-06-26T23:58:06.591-07:00

The Kings picked up some good new players. I can't wait to see them in a game.

Alexander was projected to go to the Bucks for a w...

2008-06-26T23:37:00.455-07:00

Alexander was projected to go to the Bucks for a while now, so no surprise. He seems like an exciting player, who works hard.

I was getting excited when Joe Alexander was start...

2008-06-26T23:24:05.208-07:00

I was getting excited when Joe Alexander was starting to get projected as a pick for the Kings, as he'd have been a great fit for them. But it was bittersweet to see him go higher, as I know the kid through my day job and know him to be a great guy.

Nathan, what do you think of the King's picks? The...

2008-06-26T23:03:42.148-07:00

Nathan, what do you think of the King's picks? The word is that Jason Thompson went too high.
I like the pick of Ewing Jr., but I'm probably biased because I really liked his dad. Still, Georgetown often brings forth solid NBA-players, who know defense.
I don't know Singletary.

How does your book stack up, compared to the 12 li...

2008-06-26T21:47:02.247-07:00

How does your book stack up, compared to the 12 listed items above? Myself, I especially like #1:

1. Each book will enliven the national conversation.

I know "national conversation" is kind of a bogus concept, except that it could apply to number of times mentioned in news stories, number of appearances on talk shows, etc. You hit some minimum number/combo of mentions/appearances, and yep, you officially have "enlivened" the "national conversation."

Eat This UpFrom http://www.twelvebooks.com/about/a...

2008-06-26T21:42:45.621-07:00

Eat This Up

From http://www.twelvebooks.com
/about/about.asp

(love that 50,000 minimum sales target!):

12 Things To Remember about TWELVE

1. Each book will enliven the national conversation.
2. Each book will be singular in voice, authority, or subject matter.
3. Each book will be carefully edited, designed, and produced.
4. Each book will have a month-long launch in which it is the imprint’s sole focus.
5. Each book will be nationally advertised.
6. Each book will have a national publicity campaign.
7. Each book will be published by Jonathan Karp, the editor who discovered Book Sense Book of the Year winners Seabiscuit and Shadow Divers, plus such bestsellers as The Orchid Thief, Franklin and Winston, Thank You For Smoking, What Should I Do With My Life?, The Dante Club, The Last Don, The Godfather Returns, and A Conspiracy of Paper.
8. Each book will be publicized by Director of Publicity Cary Goldstein, who for seven years was the architect of FSG's publicity campaigns for such acclaimed books as The Assassin's Gate, Sweet and Low, Natasha, and Trance, nominee for the National Book Award.
9. Each book will have the potential to sell at least 50,000 copies in its lifetime.
10. Each book will be marketed and distributed by the Hachette Book Group, the company with the best hit ratio in the American publishing business.
11. Each book will be promoted well into its paperback life.
12. Each book will matter.

The 12 imprint sounds like a good idea. I don't kn...

2008-06-26T19:24:48.565-07:00

The 12 imprint sounds like a good idea. I don't know about a trend (would that create ultimately less books, more mainstream?) but think of those twelve authors who will receive a great amount of attention and care.

I don't mind publishing becoming more competitive, as long as it allows for the incredible diversity of reader tastes.

What's key about quality over quantity is that the...

2008-06-26T18:28:05.261-07:00

What's key about quality over quantity is that the latter only came to the forefront because of the economies of scale in the printing process. That's what's really changed, and we don't have that to worry about anymore. A focus on quality is certainly a big part of the way out of the current profitless situation, just as it was when technologies changed other industries in the 1970s.

Congrats to Imprint 12! I hope this all works.

NBA? Bah- Humbug!I like 12's concept. I bet it is ...

2008-06-26T16:21:09.050-07:00

NBA? Bah- Humbug!

I like 12's concept. I bet it is the wave of the future. Wow. (yes, I read the article)