Nathan Bransford, Author

Monday, April 25, 2016


I'm psyched to be making the trip west this weekend for YALLWEST, a fantastic festival in Santa Monica featuring some of the best YA authors on the planet. If you're in the Los Angeles area, I highly recommend stopping on by! It's free and open to the public aside from a few ticketed events.

There are keynotes featuring the likes of Rainbow Rowell, Sana Amanat, Soman Chainani & Melissa de la Cruz, Matt de la Peña, Jason Reynolds, Marie Lu and Tahereh Mafi, tons of great panels, and fun events like the Smackdown.

I'll be participating in said Smackdown, I'll be reading some cringeworthy writing from my teen days (I am completely mentally unprepared to do this and am breaking into a cold sweat just thinking about it), and will be on a panel about outer space. Oh, and I'll be signing books at 4pm on Sunday.

Check out the fantastic schedule and hope to see you there!

Wednesday, April 6, 2016

Moneyball for book publishers

Way back in 2007, I wrote about what I called the "holy grail" of book publishing: the blockbuster detector. Inspired by both The Wisdom of Crowds and Moneyball, I wondered about the possibility of a tool that could identify undervalued markets and help predict future sales.

2007, mind you, was the era before the Kindle and iPad even existed. These, of course, opened up a world of possibility, where you could assess on a granular level where people stop reading, and distinguish between books that people buy and books that people actually read.

So naturally, now that it's 2016, there's a company dedicated to helping publishers detect which books might be hits or duds based on the reading habits of beta readers.

This is probably just the tip of the iceberg. Readers and writers, are you alarmed at the idea that your publisher could scale back your marketing budget if people stop reading past page 60 of your novel? Are you excited by the idea you could gain access to this type of data and help you revise?

What do you think?

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