Over at The Facebook there are now many different options for authors who wish to have a presence there.
Should you have a public Facebook profile? Should you create a dedicated author page? Should you create a dedicated page for your books too? Should you throw up your hands until Mark Zuckerberg gives you some personal guidance?
First, some definitions. A profile is a personal profile, e.g. what your friends became Facebook friends with, uh, on Facebook. It's the thing you had all along.
If you are going to use a profile to promote your book stuff, you should turn on subscriptions, which allow people to subscribe to your public posts. This way you don't have to accept friend requests from people you don't know -- they can just subscribe to your updates.
Your profile can be almost completely private or almost completely public depending on how you post. Just be sure and be careful about whether you're posting publicly, just to friends, or to a smaller group.
A page is a public page that people can Like. You can create a page as a public figure, and you can create pages for your individual books. When people like your page they receive updates from that page in their News Feed.
So. You're an author. What should you do? Profile with subscriptions or page? Well, it depends.
Here are the pros of having a profile with subscriptions turned on:
- You only have to maintain one presence on Facebook rather than both a profile and a page
- If you befriended thousands of people you didn't know before Facebook had pages, you can unfriend these people and they stay subscribed to your updates.
- Also, if someone sends you a friend request and you don't accept it, they also stay subscribed to your updates.
- Thus, utilizing a public profile can help you take back a crowded Facebook profile and manage it a bit more carefully.
- It allows you to maintain separate presences. If you want to avoid spamming your friends with all your book stuff or your blog, it can be helpful to have a place that's just book stuff and save your other personal posts for your personal profile.
- Like buttons are easier to stick on your website than Subscribe buttons.
- Pages have access to analytics that profiles don't.
- If your Facebook presence is going to be maintained by more than one person, pages are way easier to manage that.
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