First off, thank you so much to everyone who shared Monday's post on the publishing process in GIF form. I seriously did not anticipate that response when I posted it, but it certainly made for an exciting Monday!
Meanwhile, publishing tongues were wagging this week in the wake of a NY Times article about the (apparently very lucrative) world of fake online book reviews:
In the fall of 2010, Mr. Rutherford started a Web site, GettingBookReviews.com. At first, he advertised that he would review a book for $99. But some clients wanted a chorus proclaiming their excellence. So, for $499, Mr. Rutherford would do 20 online reviews. A few people needed a whole orchestra. For $999, he would do 50.
There were immediate complaints in online forums that the service was violating the sacred arm’s-length relationship between reviewer and author. But there were also orders, a lot of them. Before he knew it, he was taking in $28,000 a month.Some of the responses to this post, including Salon's, aligned this practice with self-publishing, likely because most of the authors featured in the article, including John Locke, were self-published authors.