Monday, August 13, 2012
It's now pretty easy to send your tweets to Facebook. How do you do it? I'm not telling, because you shouldn't do it.
I understand the temptation. It's hard to think of witty things to say and cool things to share, why not kill two birds with one stone and share both at once?
1) It looks lazy. Most of us are not on every single social network, and sure, everyone is busy. But it literally takes less than a minute to post something on Facebook. It makes it look like you can't be bothered to even so much as copy and paste for your Facebook friends.
2) People know you're not actually on Facebook. Sure, this may not seem like the worst of problems. But when they know you're not there they also won't try and interact with you. And if they don't interact with you, they'll stop seeing your posts altogether.
Facebook has this thing called Edge Rank that determines what you see in your News Feed. You see the posts from the people and brands you interact with the most, you see less from the people you don't.
All those tweets going to Facebook are times someone probably isn't going to interact with you. And if you want people to see your posts in the future you need them to be liking and commenting on what you post.
3) You should render unto Facebook what is Facebook and Twitter what is Twitter. The social networks have different strengths and weaknesses. Twitter is great for memes, short witticisms, realtime discussion on everything current. Facebook is great for photos, conversation, interaction.
There are things that make sense for Facebook, things that make sense for Twitter, and yes, some things that make sense for both. But if you're trying to build a following or promote something it pays to actually keep in mind the types of posts that are best for the places you're posting and tailor the message accordingly.
What do you think? Does it bother you when people send tweets to Facebook? Do you notice?