|Photo by Ped-X-Ing via Creative Commons|
Writing excellent blog comments is perhaps the very best way to build your own blog and/or social media presence. Consider a blog comment an audition to show off your own personal awesomeness.
Not all blog comments are created equal. Here are some good rules of thumb as you work your way up to becoming a blog comment ninja.
Read the Post You're Commenting On, Then At Least Scan it Again
Yes, this takes time and the careful suppression of twitchy fingers. But there is no quicker way to leave an ineffective blog comment than to miss something in the actual post or to accuse the poster of saying something they didn't actually say.
Accuracy is important. Good blog comments take into account the entire post and then come up with a good and original response. So not only take the time to actually really read the post, keep the comment on topic rather than bringing in an outside and unrelated agenda.
Get There Early
The most effective and influential comments are near the top of the comments section. Don't work so fast writing your comment that you don't leave a good one, but don't dillydally either. Having a great comment in the first five to ten comments will get you noticed and will also probably result in a better discussion after your comment, which will please your host.
Scan the Other Comments First
Some might say that you should read every comment before yours. But people, it's a busy world out there. It's probably not strictly necessary.
But! At least go through and scan to see if someone else has said what you're about to say. The first commenter who makes the Lady Gaga comparison is savvy. The tenth person who does it is annoying.
Give the Blogger the Benefit of the Doubt
While it is oh-so-tempting to spout off when someone says something inaccurate or that you don't agree with, you don't look better for stooping to that blogger's level and engaging in a rant. Even if they deserve it.
Try and at least give the blogger the benefit of the doubt. They might not have meant for things to come out the way they did, and even if they did mean it, you look like the bigger person for treating them with patience and respect and staying above the fray.
Be Interesting and/or Funny
Have an interesting perspective. Bring interesting and/or rare pieces of knowledge. But most of all, be funny.
When it comes to good blog comments, funny wins every time.
Become a Regular
The very best way to be noticed isn't with one really great comment, but rather with consistently good comments in the same place(s) over time. If you become a regular and valued commenter on a blog or site, the other readers of that site will take notice and are more likely to come your way.
Much like Cheers, you want to go where everybody knows your name.