Nathan Bransford, Author

Monday, May 7, 2007

Making Yourself Heard

Bring on the Quil family (Ny- and Day-) and warm up the chicken soup, I'm under the weather. This will be a brief post.

If you are not in the habit of checking the New York Times every day you are missing out. Not only did they report recently on the vital new Preppy Club trend, they sometimes provide some reportage about books. Old fashioned, I know.

Today they have an article about the way in which some authors are using audiobooks, and especially digital audio, to publicize their actual forthcoming books, putting the cart before the chicken and the egg. Authors are releasing original audio content to companies like Audible in addition to making their books available, and they're also getting some publicity from it.

One more way of using that newfangled technology to reach some more people. With their ears.


Liz said...

Oh no, should I dig out my Preppy Handbook from my high school days??? Say it isn't so!

crankynick said...

Do you think they're the same market, though, audio books and print?

I've never been convinced that they are, but I'd be fascinated to know what the marketing people think - it wouldn't be a bad way to get the work out there, and all it would take is an iPod, a mike and a copy of Audacity to do it.

Nathan Bransford said...


I do think there's some overlap, but for the most part I think they're somewhat separate audiences. Still, whether it's because commute times are on the rise or because people are now realizing the convience of having one audiobook on an mp3 player that used to take up 10 CDs, audio is definitely on the rise.

sex scenes at starbucks said...

Awww, feel better soon.

Michelle Moran said...

I hope you're feeling better soon. ;]

Len said...

Since I have recording equipment and software, I just might have to jump into this ocean. Thanks.

And, just for the record, Irish whiskey can kick a cold in ways that the Quils can only imagine.

sex scenes at starbucks said...

Len--no doubt. A little Bushmills will cure what ails ya.

Two of us think so; it must be true!

Len said...

sex (now there's a start to a comment I had never anticipated)--

I find that Irish whiskey also fights gingivitus and the ability to speak in complete sentences. It truly is "the water of life."

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